SEO is marketing dicipline focused on growing visibility in organic search engine results like Google, Yahoo and Bing!
Search Engine Optimization process improves your rankings in search engines and it helps to grow your business.
In paid search engine adverts you have to pay per click and it shows your top ranking only till you pay to the search engines.
In Organic SEO you don't have to pay Search Engines for top rankings. But, you should have to work on your website and content and your rankings. If you are not expert then you need to hire agency for search engine optimization work.
If you have a website, blog or online store. SEO can grow your business and rank your webpage in search engine to the top. Best SEO practice can improve the user experience and usability of the a website, store or a blog.
PPC (Pay per click) is the paid service where you have to pay search engine clicks you got on your webpage. On the other hand SEO is a free tranffic generation source. Only you have to hire good web developer and seo team.
In simple words, some techniques which are not recommeded by search engines in SEO is called black hat techniques and the techquis recommeded by the search engines are the White-Hat techniques. Black hat techniques may lead your webpage, website or blog to permenantly blocked stage. Search engines will not index your webpages in their data.
We use only White-Hat Techniques.